Join our 'Rooting for Pigs' campaign to significantly improve the welfare of one of the most intelligent, inquisitive and highly social farm animals.

We are calling for: 

* clear and consistent labelling on pork products

* a better law to protect pig welfare.

The results of a recent poll reveal only a staggering two per cent of those questioned understand.....

the terms used on pork products, such as ‘free-range’, ‘outdoor bred’ or ‘outdoor reared’, meaning almost all shoppers are confused about the conditions in which pigs are actually reared. That’s why we are calling on supermarkets and other UK food retailers to work with us and the British pig industry to agree upon set definitions.

Helping shoppers make an informed choice

We believe clearer labelling will help shoppers make informed choices about pig farming methods they support through the pork they buy. It has been law to label eggs with the method of production since 2004. Since then, there has been an increase in the sale of higher welfare eggs as consumers make an informed choice about the eggs they buy. We want to see the same happen for pigs.

Please join the campaign on the national RSPCA website www.rspca.org.uk and click on the news bulletin about the pigs.